Hotels SITE CREATION R.A.C.I.

Responsible, Accountable, Consulted, Informed

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dept.

Name/Title

Project mngmnt

Content Strategy

Content standards

Video Strategy

Newsletter Strategy

Social media Strategy

Marketing Strategy

Registration
Strategy

Corp/Legal
Content

Ad
Strategy

Audience dev/mngt

Content migration

Content
Station INTEGRATION

Database Integration

Data Analytics

SEO

Site
build

Ad
Server

Art
Direction

Newsletter
Design

Site
Design

UI/UX

Editorial

Jeff Weinstein

Editor-in-chief

I

A

C

A

A

A

C

C

C

C

C

C

I

I

C

C

C

C

Barbara Bohn

Managing Editor

I

R

R

R

R

C

C

C

C

C

C

C

I

C

C

C

C

C

Chloe Riley

Associatte Editor

I

C

C

C

C

R

C

C

R

C

C

C

I

I

I

I

I

C

Sales & Marketing

Bill Kinross

VP/ Group Publisher

I

I

I

I

C

I

C

C

I

C

C

I

I

I

I

I

I

C

I

I

I

I

David Wood

VP/ Publisher

I

C

I

C

C

I

A

R

C

A

A

I

I

I

I

I

I

C

I

I

C

C

Caroline de Donnea

Sales manager / Europe

I

I

I

I

I

C

I

I

I

I

I

Brian Levine

Advertising director

I

I

I

I

I

C

I

I

I

I

I

Marc Condon

Integrated sales manager

I

I

I

I

I

C

I

I

I

I

I

Elizabeth Turcza

Sales & Marketing Coordinator

I

I

I

I

I

I

I

I

I

I

I

Amy Carter

Production Manager

I

I

I

I

I

I

I

I

C

I

I

I

C

I

I

I

I

Laurie Hachmeister

Corp. Marketing Director

I

I

I

C

C

C

R

C

R

R

I

I

I

I

C

C

I

C

Art

Bert Ganzon

Senior Art Director

I

C

C

I

C

C

A

A

C

I

Brittney Hackbart

Associate Art Director

I

C

R

R

C

I

Inter­face

Steve Vanden Heuvel

Senior Interface Designer

R

C

I

C

C

C

C

C

I

C

I

I

I

I

I

I

C

I

C

C

R

R

Development

Steve Delmont

VP / Information Tech

A

C

I

C

C

I

I

C

I

C

C

A

A

A

A

A

A

A

I

I

C

C

Melinda Barr

Software Developer

I

C

I

I

I

I

I

C

I

I

I

R

C

C

C

C

R

C

I

I

C

C

Josh Stogner

Software Developer

C

I

I

C

I

C

C

R

C

C

C

R

C

Dawn Batchelder

Database Manager

I

I

I

I

C

I

C

C

C

R

R

I

C

C

I

Dani Friedland

Editorial technology lead

I

C

I

C

I

C

I

I

C

R

C

C

C

C

C

C

Executives

Mark Lefens

President and Co-founder

I

C

C

C

C

I

C

C

I

C

I

I

I

I

I

I

I

I

I

C

I

I

Jim Franklin

Chairman and Co-founder

I

I

I

I

I

I

I

A

A

I

C

I

I

I

I

I

I

I

I

I

I

I

Bill McDowell

VP / Editorial Director

C

C

A

C

C

C

I

C

C

I

I

C

C

I

I

I

I

I

C

C

A

A

Goals

Alignment statement

The HOTELS brand delivers relevant, actionable news and analysis to its target audience of hotel GMs and investors through unified web and print platforms. HOTELS offers unique and accessible content that builds community engagement and grows its audience of business influencers, leading to a nirvana of revenue growth. Through careful planning and timely execution, HOTELS drives the conversation with attractively presented, mobile-friendly commentary and content that demonstrates we are actively listening and responding to our audience #askJeff

Team work link

Project overview

UI/UX Documents

Content Drivers
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In progress reg flow